Paul Rand Quotes, Sayings, Remarks, Thoughts and Speeches
Paul Rand Quotes and Sayings
- 1
Design is everything. Everything!
Paul Rand | Refcard PDF ↑
- 2
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Paul Rand | Refcard PDF ↑
- 3
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.
Paul Rand | Refcard PDF ↑
- 4
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Paul Rand | Refcard PDF ↑
