Michael Schudson Quote: No.11
- 11
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment. Michael Schudson | Refcard PDF ↑
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- Name:
- Michael Schudson (random)
- Books & Videos:
- Michael Schudson Books & Videos
- Type:
- Sociologist
- Nationality:
- American
