Leo Bogart Quotes, Sayings, Remarks, Thoughts and Speeches
Leo Bogart Quotes and Sayings
- 1
Advertisements may be evaluated scientifically; they cannot be created scientifically.
Leo Bogart | Refcard PDF ↑
- 2
In my opinion, fun is what makes advertising successful.
Leo Bogart | Refcard PDF ↑
- 3
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Leo Bogart | Refcard PDF ↑
