Jef I. Richards Quotes, Sayings, Remarks, Thoughts and Speeches
Jef I. Richards Quotes and Sayings
- 1
Advertising is speech. It's regulated because it's often effective speech.
Jef I. Richards | Refcard PDF ↑
- 2
Advertising is the 'wonder' in Wonder Bread.
Jef I. Richards | Refcard PDF ↑
- 3
Advertising is totally unnecessary. Unless you hope to make money.
Jef I. Richards | Refcard PDF ↑
- 4
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
Jef I. Richards | Refcard PDF ↑
- 5
Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.
Jef I. Richards | Refcard PDF ↑
- 6
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Jef I. Richards | Refcard PDF ↑
- 7
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Jef I. Richards | Refcard PDF ↑
- 8
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
Jef I. Richards | Refcard PDF ↑
- 9
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Jef I. Richards | Refcard PDF ↑
- 10
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Jef I. Richards | Refcard PDF ↑
- 11
In advertising, sex sells. But only if you're selling sex.
Jef I. Richards | Refcard PDF ↑
- 12
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
Jef I. Richards | Refcard PDF ↑
- 13
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
Jef I. Richards | Refcard PDF ↑
- 14
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
Jef I. Richards | Refcard PDF ↑
- 15
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
Jef I. Richards | Refcard PDF ↑
- 16
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Jef I. Richards | Refcard PDF ↑
- 17
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
Jef I. Richards | Refcard PDF ↑
- 18
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Jef I. Richards | Refcard PDF ↑
