William Bernbach: There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.


		Name: William Bernbach Type: Businessman Nationality: American Birth: August 13, 1911 Death: October 2, 1982

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