Rosser Reeves: No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

-- Rosser Reeves


		Name: Rosser Reeves Type: Businessman Nationality: American Birth: 1910 Death: 1984

https://www.nutquote.com/quote/Rosser_Reeves