It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.
-- Morris Hite
   
Morris Hite   Name:
Morris Hite
Type:
Businessman
Nationality:
none
Birth:
1910
https://www.nutquote.com/quote/Morris_Hite