Morris Hite: If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

-- Morris Hite


		Name: Morris Hite Type: Businessman Nationality: none Birth: 1910

https://www.nutquote.com/quote/Morris_Hite