Michael Schudson: Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

-- Michael Schudson


		Name: Michael Schudson Type: Sociologist Nationality: American

https://www.nutquote.com/quote/Michael_Schudson